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FAQs

Answers, in plain English.

Digital PR, AI visibility, GEO, AEO, AI search. What they are, how you get cited by AI, what it costs in 2026, and how results are measured. Honest answers, including the parts most agencies skip.

The basics

What these things actually are.

What is AI visibility, and why does it matter now?
AI visibility is how often, and how accurately, AI assistants like ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews name and recommend you when someone asks about your field. It matters because buyers increasingly ask an assistant instead of scrolling a results page, and those answers are often zero-click, so if the model does not mention you, you are invisible at the moment of decision. Analysts expect a meaningful share of search to shift to AI answers, which makes being the cited source the new front page. More on AI visibility.
What is the difference between SEO, GEO, AEO and AI search?
SEO earns you a ranking on a results page; GEO and AEO earn you a mention inside an AI-generated answer. AI search is the umbrella for those AI answer experiences, and AI visibility is the cleanest term for the whole thing. In practice, most of the industry now treats GEO (generative engine optimisation) and AEO (answer engine optimisation) as the same discipline. The shift that matters is simple: rankings put you on the page, citations put you in the answer.
What is a digital PR agency, and how is it different from traditional PR?
A digital PR agency earns coverage and mentions on authoritative online media with the explicit goal of building links, authority and search visibility, not just print clippings or sentiment. Traditional PR is measured in coverage and reputation; digital PR is measured in the online authority that coverage creates. We treat that earned authority as the raw material for AI visibility, because the same trusted sources are what models weigh when deciding who to cite. More on digital PR.
What is an AI visibility agency, and what does one actually do?
An AI visibility agency makes you the source AI systems cite. It builds machine-readable evidence of your expertise, binds it to your entity (you, your organisation, your products), and places it on trusted media so models return you by name. The honest version: nobody can reach inside a model and edit its answer. What a credible agency does is change the public evidence the model reads, then measure whether the answer moves.
How do podcasts and video appearances fit into AI visibility?
A recorded interview is dense, original expertise in your own words. Turned into a transcript, bound to your entity and placed on trusted sources, it becomes exactly the kind of evidence an AI assistant weighs when deciding who to cite. Most experts let that recording disappear after it airs. We make it permanent and citable: an owned anchor, a set of clips, and authority content that all point back to you.
Is AI visibility the same as ranking first on Google?
No. Ranking puts a link on the page below the answer; AI visibility puts you inside the answer itself. With many searches now resolved without a click, the citation is often worth more than the ranking. When an AI Overview appears, click-through to the links beneath it drops sharply, so being named in the answer is increasingly the visibility that counts.
How it works

What actually moves the needle.

How do you actually get cited by ChatGPT, Claude, Perplexity and AI Overviews?
There is no submit button and no way to pay a model for a mention. You get cited by making your expertise unmistakable to a machine: a clear entity, authoritative third-party content that references you, and structure the model can read. Anyone claiming to submit your site directly to an AI engine is misrepresenting how it works. The levers are real but indirect, and they have to be applied consistently rather than once.
Does schema markup on its own get me cited by AI?
No. Schema and clean structure make your content easier for a machine to parse, but parseable is not the same as prominent. Markup is table stakes; authority and third-party mentions are what actually drive AI recommendations. This is why a GEO package that is only schema and a monthly report rarely moves anything. We do the markup, and the earned authority and owned content that give the markup something to point at.
How long does it take to see results from an AI visibility campaign?
Expect weeks for early movement and a few months for durable change. AI assistants re-read the web on their own schedule, and authority compounds, so the honest answer is that this is a programme, not an overnight switch. A single campaign lays a permanent foundation; a sequence builds the authority that makes citations stick.
What is an anchor, and why does owning the content matter?
An anchor is the permanent, owned page at the centre of a campaign: your interview written up as authoritative, machine-readable content that everything else points to. Because you own it, it never expires and never gets taken down. Rented coverage can vanish behind a paywall or a redesign; an owned anchor is a citable asset that keeps working long after the campaign ends.
Pricing

What it costs, honestly.

How much does digital PR cost?
Most digital PR programmes run between roughly $3,000 and $10,000 a month, with the market-average monthly contract around $5,500 and per-link costs commonly $600 to $1,500, according to BuzzStream's 2026 survey. Traditional PR retainers tend to start higher and bill for time. We price differently: rather than an open-ended monthly retainer, a campaign is a fixed, defined piece of work with everything included, starting from around $5,000 for a single market. See pricing.
How much does AI visibility or GEO cost?
In 2026, agency GEO and AI visibility services typically range from about $1,500 to $50,000 or more a month, while tracking tools alone run roughly $30 to $500 a month. Mid-market programmes commonly sit around $2,000 to $8,000 a month. Pricing varies so widely because scope does. Our campaigns fold digital PR, the owned anchor, technical markup and content repurposing into one fixed price, so you are buying an outcome, not a meter. See pricing.
How much do your campaigns cost, and what is included?
Our campaigns start from around $5,000 for a single market (USA or UK) and around $8,000 for both, across three tiers: Jog, Run and Sprint. Every tier includes the media release, the owned anchor, technical citation and markup, content repurposing, and distribution through our network. You give us your thinking once; we build, place and optimise the rest, with no client input required after you start. See the full pricing ladder.
Why do you charge per campaign instead of a monthly retainer?
A retainer bills you for time and keeps running whether or not it produces anything. We charge for a defined campaign with a fixed deliverable and a fixed price, so you know exactly what you are buying and exactly what it costs. It also fits how AI visibility actually compounds: discrete, permanent assets that stack, rather than an open-ended meter you can never quite read.
Why are some GEO agencies so cheap, and is cheap GEO worth it?
A GEO retainer priced under about $3,000 a month is usually classic SEO, or a one-off schema implementation, with a new label. It buys table stakes, not authority, and authority is the thing that actually earns AI citations. Cheap AI optimisation tacked onto an SEO invoice is often double-billing for work that does not move the answer. The real driver of citations is trusted third-party content, and that takes genuine production.
Should I pay for guaranteed placements or guaranteed AI citations?
Be cautious. No reputable agency can guarantee independent editorial in a specific named outlet, and nobody can honestly guarantee an AI citation, because the model decides. A guarantee of either usually signals pay-for-play, or a misunderstanding of how this works. What we guarantee is execution and placement: the campaign runs and your content is published across our distribution network. What we then measure is the movement in how AI answers describe you. The guarantee is the work; the citation is the test.
Choosing an agency

Why one base covered is not enough.

Specialists across the industry warn against agencies that do only one leg of this work. Citations come from the combination, not any single tactic.

Is it enough to hire an agency that just builds links?
No. Links alone are a single lever, and the data is clear that AI citations are driven by earned authority rather than bought links. An analysis of more than 25 million AI citations (Muck Rack, May 2026) found earned media accounts for the overwhelming majority, while paid and advertorial content accounts for a fraction of a percent. Link volume without a clear entity and owned content rarely changes what AI says about you. We use earned and syndicated placement as one part of a system, alongside entity binding, technical markup and content you own.
Is it enough to hire an agency that just does technical SEO and schema?
No. Technical work makes you readable, not recommended. Structure and markup are necessary, but without authoritative third-party evidence behind them, a model can parse you and still not cite you. Specialists across the industry warn specifically against agencies that over-rely on technical optimisation alone. We do the technical layer, then give it authority to point to.
Is it enough to hire a PR agency that just gets coverage?
No. Coverage that is not machine-readable, entity-bound and owned tends to evaporate. Great press that an AI assistant cannot connect to you, or that disappears behind a paywall or a redesign, does little for your AI visibility. We make coverage permanent and citable: written up as an owned anchor, marked up for machines, and tied explicitly to your entity.
What should I look for when choosing an AI visibility or digital PR agency?
Look for one partner that covers every base: earned media and digital PR, technical understanding and markup, content repurposing, and amplification of your own thought leadership. Most agencies do one leg of this well, but the result only holds when all of it is integrated. Ask how they measure movement, whether you own the assets, and whether they can show a baseline before and after. That combination is exactly what a BEYOND campaign is built to deliver. Talk it through.
Getting started

The sensible way in.

How do I get started with AI visibility without blowing up my budget?
Start with one campaign and treat it as a test. The sensible move is to divert a small slice of budget from traditional PR, and a small slice from digital advertising, run a single AI visibility campaign, and measure the effect before you scale. You are not adding a big new line item so much as reallocating a test portion into the channel that is growing fastest. One campaign gives you a permanent asset and real data to decide what comes next.
Do I have to stop doing traditional PR and SEO?
No. AI visibility complements SEO and PR rather than replacing them. The honest recommendation is to keep what works and reallocate a test portion of PR and advertising spend toward the channel where buyers are increasingly asking their questions. SEO still earns rankings, PR still builds reputation, and AI visibility makes you the answer. Done together, they reinforce each other.
What do you need from me to run a campaign?
Before you start, we need your thinking: an interview or your existing thought leadership, and a short alignment on the message and the entities you want to own. After you start, we need nothing further, because delivery requires zero client input. That boundary is deliberate. Pre-payment is fully collaborative; post-payment is hands-off, so a campaign never becomes another thing on your to-do list.
Measurement

How you know it is working.

Can you measure the ROI of AI visibility?
Honestly, not as a clean direct-revenue figure yet. AI visibility is brand awareness in a largely zero-click world, where a buyer reads an answer and never clicks, so attributing a single sale to a single citation is not realistic today. What we can show is the thing that precedes the revenue: whether AI assistants now name and recommend you where they did not before. We treat that citation movement as the proof, measured against a baseline.
How do you measure whether it is working if AI answers are zero-click?
We capture a baseline of what AI assistants say about your chosen entities before we start, then report the movement after each campaign. The metric is whether you are named and recommended, not clicks, because in AI answers there often are none. There is now a large and fast-growing market of AI visibility tracking tools that score this, from accessible monitors to enterprise platforms. They are useful, but worth being clear-eyed about: they measure presence, they do not create it. The work that moves the answer still has to be done, and that is what we do.

Figures quoted are 2026 industry benchmarks (sources include BuzzStream's State of Digital PR and Muck Rack's Generative Pulse) and are provided for context. AI assistants are non-deterministic, so all visibility measurement is directional rather than exact.

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