/* ============================================================
   ak.agency — US redesign add-on styles
   ============================================================
   Loads after styles.css. Holds only the new / reworked sections:
     · "What one campaign does" mechanism diagram
     · "Why run more than one" compounding case
     · Pricing packs (Single / Two / Three / Tailored)
   Everything else reuses the existing landing-page system.
   ============================================================ */

/* ============== PODCAST POWER — "the power of a podcast appearance" ============== */
.pod-lead {
  font-family: var(--font-display);
  font-weight: 300;
  font-size: clamp(22px, 3vw, 30px);
  line-height: 1.32;
  letter-spacing: -0.01em;
  color: var(--ak-ink);
  margin: 0 0 8px;
  max-width: 30ch;
  text-wrap: balance;
}
.pod-lead em { font-style: italic; font-weight: 300; color: var(--ak-indigo); }
.pod-grid {
  display: grid; gap: 32px;
  grid-template-columns: 1fr;
  margin-top: 56px;
}
@media (min-width: 800px) { .pod-grid { grid-template-columns: repeat(3, 1fr); gap: 48px; } }
.pod-point { padding-top: 28px; border-top: 1px solid var(--ak-ink); }
.pod-point .pk {
  font-family: var(--font-body);
  font-weight: 500; font-size: 11px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--ak-indigo);
  display: block; margin-bottom: 16px;
}
.pod-point h3 {
  font-family: var(--font-display);
  font-weight: 400; font-size: 23px;
  letter-spacing: -0.01em; line-height: 1.2;
  margin: 0 0 12px; color: var(--ak-ink);
}
.pod-point p { margin: 0; font-size: 15px; line-height: 1.65; color: var(--fg-2); }

/* ============== MECHANISM — "What one campaign does" ============== */
.mech {
  display: grid;
  grid-template-columns: 1fr;
  gap: 28px;
}

/* top tier: inputs -> campaign -> visibility */
.mech-flow {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
  align-items: stretch;
}
@media (min-width: 960px) {
  .mech-flow {
    grid-template-columns: 1fr 56px 0.86fr 56px 1fr;
    gap: 0;
    align-items: center;
  }
}

.mech-col { display: flex; flex-direction: column; gap: 12px; }
.mech-col__lbl {
  font-size: 11px; letter-spacing: 0.22em; text-transform: uppercase;
  font-weight: 500; color: var(--ak-indigo);
  margin-bottom: 2px;
}

/* input cards */
.mech-input {
  background: var(--ak-white);
  border: 1px solid var(--line-1);
  border-radius: 6px;
  padding: 18px 20px;
  display: grid;
  grid-template-columns: 26px 1fr;
  gap: 4px 14px;
  align-items: baseline;
}
.mech-input .ix {
  font-family: var(--font-display);
  font-weight: 300; font-size: 18px;
  color: var(--ak-indigo); line-height: 1;
}
.mech-input h4 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 500; font-size: 17px;
  letter-spacing: -0.005em; color: var(--ak-ink);
  line-height: 1.2;
}
.mech-input p {
  grid-column: 2;
  margin: 4px 0 0;
  font-size: 13px; line-height: 1.5; color: var(--fg-2);
}

/* connector arrows between tiers */
.mech-arrow {
  display: flex; align-items: center; justify-content: center;
  color: var(--ak-slate-300);
  font-size: 22px; line-height: 1;
}
.mech-arrow svg { width: 28px; height: 28px; }
@media (max-width: 959px) {
  .mech-arrow { transform: rotate(90deg); padding: 2px 0; }
}

/* the campaign node */
.mech-node {
  background: var(--ak-ink);
  color: var(--ak-white);
  border-radius: 8px;
  padding: 40px 28px;
  text-align: center;
  display: flex; flex-direction: column; gap: 10px;
  align-items: center; justify-content: center;
  min-height: 100%;
}
.mech-node .kicker {
  font-size: 10.5px; letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--ak-peach); font-weight: 500;
}
.mech-node .big {
  font-family: var(--font-display);
  font-weight: 300; font-size: clamp(30px, 4vw, 40px);
  line-height: 1.0; letter-spacing: -0.02em;
}
.mech-node .sub {
  font-family: var(--font-display);
  font-style: italic; font-weight: 300;
  font-size: 18px; color: var(--ak-peach);
}
.mech-node .rule {
  width: 36px; height: 1px; background: rgba(255,255,255,0.28);
  margin: 6px 0 2px;
}
.mech-node .note {
  font-size: 12px; line-height: 1.5; color: var(--ak-slate-300);
  max-width: 22ch;
}

/* visibility output rows */
.mech-outputs { display: flex; flex-direction: column; gap: 10px; }
.mech-out {
  display: flex; align-items: flex-start; gap: 12px;
  padding: 13px 16px;
  background: var(--ak-white);
  border: 1px solid var(--line-1);
  border-radius: 6px;
}
.mech-out .mk {
  flex-shrink: 0; margin-top: 5px;
  width: 7px; height: 7px; border-radius: 50%;
  background: var(--ak-indigo);
}
.mech-out span {
  font-family: var(--font-display);
  font-weight: 400; font-size: 15.5px;
  letter-spacing: -0.005em; color: var(--ak-ink);
  line-height: 1.3;
}

/* bottom tier: reported before / after */
.mech-report {
  background: var(--ak-white);
  border: 1px solid var(--line-1);
  border-radius: 8px;
  padding: 26px 28px;
}
.mech-report__head {
  display: flex; flex-wrap: wrap; gap: 6px 18px;
  align-items: baseline; justify-content: space-between;
  margin-bottom: 22px;
}
.mech-report__head .t {
  font-family: var(--font-display);
  font-weight: 500; font-size: 18px;
  letter-spacing: -0.01em; color: var(--ak-ink);
}
.mech-report__head .s {
  font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--fg-3); font-weight: 500;
}
.mech-grid {
  display: grid;
  grid-template-columns: 92px 1fr;
  gap: 16px 18px;
  align-items: center;
}
.mech-grid__surfaces {
  grid-column: 2;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 8px;
  margin-bottom: 2px;
}
.mech-grid__surfaces span {
  font-size: 10px; letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--fg-3); font-weight: 500; text-align: center;
}
.mech-grid__lbl {
  font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase;
  font-weight: 500;
}
.mech-grid__lbl.before { color: var(--fg-3); }
.mech-grid__lbl.after { color: var(--ak-indigo); }
.mech-grid__row {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 8px;
  align-items: center;
  justify-items: center;
}
@media (max-width: 560px) {
  .mech-grid { grid-template-columns: 64px 1fr; gap: 12px 10px; }
  .mech-report { padding: 20px 18px; }
}

/* reporting copy + placements wall (replaces before/after grid) */
.mech-report__copy {
  margin: 0 0 26px;
  font-family: var(--font-display);
  font-weight: 300;
  font-size: 18px;
  line-height: 1.5;
  letter-spacing: -0.005em;
  color: var(--ak-ink);
  max-width: 70ch;
  text-wrap: pretty;
}
.placements__lbl {
  display: block;
  font-size: 11px; letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--fg-3); font-weight: 500;
  margin-bottom: 16px;
}
.placements__wall {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px;
}
@media (min-width: 620px) { .placements__wall { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 900px) { .placements__wall { grid-template-columns: repeat(5, 1fr); } }
.logo-tile {
  display: flex; align-items: center; justify-content: center;
  text-align: center;
  min-height: 72px;
  padding: 14px 16px;
  border: 1px solid var(--line-1);
  border-radius: 6px;
  background: var(--ak-slate-50);
}
.logo-tile span {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 15px;
  letter-spacing: -0.005em;
  line-height: 1.2;
  color: var(--ak-slate-600);
}
.placements__foot {
  margin: 16px 0 0;
  font-size: 12.5px; line-height: 1.55;
  color: var(--fg-3);
}

/* ============== COMPOUNDING — "Why run more than one" ============== */
.compound {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
  margin-top: 8px;
}
@media (min-width: 800px) {
  .compound { grid-template-columns: repeat(3, 1fr); gap: 28px; align-items: stretch; }
}
.comp-card {
  background: var(--ak-white);
  border: 1px solid var(--line-1);
  border-radius: 8px;
  padding: 30px 28px 28px;
  display: flex; flex-direction: column;
}
.comp-card .n {
  font-family: var(--font-display);
  font-weight: 300; font-size: 40px; line-height: 1;
  color: var(--ak-indigo);
  letter-spacing: -0.02em;
}
.comp-meter {
  display: flex; align-items: flex-end; gap: 6px;
  height: 56px; margin: 22px 0 20px;
}
.comp-meter i {
  flex: 1; display: block;
  background: var(--ak-slate-100);
  border-radius: 2px;
}
.comp-meter i.on { background: var(--ak-indigo); }
.comp-card h3 {
  font-family: var(--font-display);
  font-weight: 400; font-size: 21px;
  letter-spacing: -0.01em; color: var(--ak-ink);
  margin: 0 0 10px;
}
.comp-card h3 em { font-style: italic; font-weight: 300; color: var(--ak-indigo); }
.comp-card p {
  margin: 0; font-size: 14.5px; line-height: 1.6; color: var(--fg-2);
}

/* ============== PRICING PACKS ============== */
.packs-incl {
  display: flex; flex-wrap: wrap; gap: 10px 10px;
  margin: 0 0 40px;
}
.packs-incl .lbl {
  width: 100%;
  font-size: 11px; letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--fg-3); font-weight: 500; margin-bottom: 4px;
}
.packs-incl .chip {
  font-family: var(--font-display);
  font-weight: 400; font-size: 14px;
  letter-spacing: -0.005em;
  color: var(--ak-ink);
  padding: 8px 16px;
  border: 1px solid var(--line-1);
  border-radius: 999px;
  background: var(--ak-white);
}

.packs {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
  align-items: stretch;
}
@media (min-width: 880px) {
  .packs { grid-template-columns: repeat(3, 1fr); gap: 24px; }
}
.pack {
  background: var(--ak-white);
  border: 1px solid var(--line-1);
  border-radius: 10px;
  padding: 32px 30px 30px;
  display: flex; flex-direction: column;
  position: relative;
}
.pack--featured {
  background: var(--ak-ink);
  border-color: var(--ak-ink);
}
.pack__badge {
  position: absolute; top: 18px; right: 18px;
  font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase;
  font-weight: 500; color: var(--ak-ink);
  background: var(--ak-peach);
  padding: 5px 12px; border-radius: 999px;
}
.pack__lbl {
  font-family: var(--font-display);
  font-weight: 500; font-size: 21px;
  letter-spacing: -0.01em; color: var(--ak-ink);
}
.pack--featured .pack__lbl { color: var(--ak-white); }
.pack__sub {
  font-family: var(--font-display);
  font-style: italic; font-weight: 300;
  font-size: 16px; color: var(--ak-indigo);
  margin-top: 4px;
}
.pack--featured .pack__sub { color: var(--ak-peach); }
.pack__price {
  display: flex; align-items: baseline; gap: 8px;
  margin-top: 26px;
}
.pack__price .num {
  font-family: var(--font-display);
  font-weight: 300; font-size: clamp(44px, 5vw, 56px);
  line-height: 1; letter-spacing: -0.025em; color: var(--ak-ink);
}
.pack--featured .pack__price .num { color: var(--ak-white); }
.pack__per {
  font-size: 13px; letter-spacing: 0.02em;
  color: var(--fg-3); margin-top: 10px;
}
.pack--featured .pack__per { color: var(--ak-slate-300); }
.pack__per b { font-weight: 500; color: var(--fg-2); }
.pack--featured .pack__per b { color: var(--ak-peach); }
.pack__line {
  border: 0; border-top: 1px solid var(--line-1);
  margin: 24px 0 20px;
}
.pack--featured .pack__line { border-top-color: rgba(255,255,255,0.18); }
.pack__desc {
  font-size: 14.5px; line-height: 1.6; color: var(--fg-2);
  margin: 0 0 28px;
  flex: 1;
}
.pack--featured .pack__desc { color: var(--ak-slate-300); }
.pack__cta { display: block; }
.pack .btn { width: 100%; justify-content: center; }
.pack--featured .btn-primary { background: var(--ak-white); color: var(--ak-ink); }
.pack--featured .btn-primary:hover { background: var(--ak-peach); }
.pack--plain .btn { background: transparent; color: var(--ak-ink); border-color: var(--ak-ink); }
.pack--plain .btn:hover { background: var(--ak-ink); color: var(--ak-white); }

/* tailored row + footnote */
.pack-tailored {
  margin-top: 24px;
  background: var(--ak-white);
  border: 1px solid var(--line-1);
  border-radius: 10px;
  padding: 24px 30px;
  display: flex; flex-wrap: wrap; gap: 14px 28px;
  align-items: center; justify-content: space-between;
}
.pack-tailored .tx {
  font-family: var(--font-display);
  font-weight: 400; font-size: 18px;
  letter-spacing: -0.005em; color: var(--ak-ink);
  max-width: 60ch;
}
.pack-tailored .tx b { font-weight: 500; }
.pack-foot {
  margin-top: 20px;
  font-size: 12px; letter-spacing: 0.06em;
  color: var(--fg-3);
}

/* ============== NARRATIVE ALIGNMENT diagram ============== */
.na {
  display: grid;
  grid-template-columns: 1fr;
  gap: 8px;
  margin-top: 8px;
}
.na-board {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
  align-items: stretch;
}
@media (min-width: 880px) {
  .na-board { grid-template-columns: 1fr 64px 1.25fr; gap: 0; align-items: center; }
}
.na-stage {
  background: var(--ak-white);
  border: 1px solid var(--line-1);
  border-radius: 10px;
  padding: 28px 24px 24px;
  text-align: center;
}
.na-stage.after { background: var(--ak-slate-50); }
.na-stage__lbl {
  font-size: 11px; letter-spacing: 0.22em; text-transform: uppercase;
  font-weight: 500; margin-bottom: 4px;
}
.na-stage.before .na-stage__lbl { color: var(--fg-3); }
.na-stage.after  .na-stage__lbl { color: var(--ak-indigo); }

/* the venn area */
.venn {
  position: relative;
  margin: 18px auto 8px;
}
.venn.small { width: 230px; height: 150px; }
.venn.big   { width: 320px; height: 220px; }
@media (max-width: 480px) {
  .venn.big { width: 280px; height: 200px; }
}
.venn .circle {
  position: absolute; top: 50%;
  border-radius: 50%;
  transform: translateY(-50%);
  display: flex; align-items: center; justify-content: center;
  text-align: center;
}
.venn .circle span {
  font-family: var(--font-body);
  font-weight: 500;
  letter-spacing: 0.01em;
  line-height: 1.25;
  padding: 0 10px;
}

/* BEFORE: small, barely overlapping */
.venn.small .c-ai {
  width: 110px; height: 110px;
  left: 8px;
  background: var(--ak-slate-600);
}
.venn.small .c-you {
  width: 110px; height: 110px;
  right: 8px;
  background: var(--ak-white);
  border: 1.5px solid var(--ak-slate-400);
}
.venn.small .c-ai span  { color: var(--ak-white); font-size: 10.5px; }
.venn.small .c-you span { color: var(--ak-slate-600); font-size: 10.5px; }

/* AFTER: large, heavily overlapping */
.venn.big .c-ai {
  width: 200px; height: 200px;
  left: 0;
  background: var(--ak-indigo);
  mix-blend-mode: multiply;
}
.venn.big .c-you {
  width: 200px; height: 200px;
  right: 0;
  background: rgba(255,255,255,0.92);
  border: 1.5px solid var(--ak-indigo);
}
.venn.big .c-ai span  { color: var(--ak-white); font-size: 12px; max-width: 7.5ch; }
.venn.big .c-you span { color: var(--ak-indigo); font-size: 12px; max-width: 7.5ch; transform: translateX(10px); }

.na-arrow {
  display: flex; align-items: center; justify-content: center;
  color: var(--ak-slate-300);
}
.na-arrow svg { width: 30px; height: 30px; }
@media (max-width: 879px) { .na-arrow { transform: rotate(90deg); padding: 4px 0; } }

.na-caption {
  margin-top: 28px;
  text-align: center;
  max-width: 64ch;
  margin-left: auto; margin-right: auto;
}
.na-caption .t {
  font-family: var(--font-display);
  font-weight: 400; font-size: clamp(22px, 3vw, 30px);
  letter-spacing: -0.01em; line-height: 1.2;
  color: var(--ak-ink); margin: 0 0 10px;
}
.na-caption .t em { font-style: italic; font-weight: 300; color: var(--ak-indigo); }
.na-caption p {
  margin: 0; font-size: 16px; line-height: 1.6; color: var(--fg-2);
}

/* ============== CAMPAIGN-INCLUDES statement ============== */
.campaign-statement {
  margin: 0 0 40px;
  background: var(--ak-white);
  border: 1px solid var(--line-1);
  border-left: 3px solid var(--ak-indigo);
  border-radius: 8px;
  padding: 26px 30px;
}
.campaign-statement .lbl {
  display: block;
  font-size: 11px; letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--ak-indigo); font-weight: 500; margin-bottom: 12px;
}
.campaign-statement p {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 400; font-size: clamp(18px, 2.2vw, 22px);
  line-height: 1.45; letter-spacing: -0.005em;
  color: var(--ak-ink);
  text-wrap: pretty;
}
.campaign-statement p b { font-weight: 500; }

/* ============== DELIVERABLES sequence ============== */
.deliv {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
  margin-top: 8px;
}
@media (min-width: 920px) {
  .deliv { grid-template-columns: repeat(4, 1fr); gap: 0; }
}
.deliv-step {
  position: relative;
  background: var(--ak-white);
  border: 1px solid var(--line-1);
  border-radius: 10px;
  padding: 26px 24px 24px;
  display: flex; flex-direction: column;
}
@media (min-width: 920px) {
  .deliv-step { border-radius: 0; border-right: 0; }
  .deliv-step:first-child { border-radius: 10px 0 0 10px; }
  .deliv-step:last-child  { border-radius: 0 10px 10px 0; border-right: 1px solid var(--line-1); }
}
.deliv-step__n {
  font-family: var(--font-display);
  font-weight: 300; font-size: 15px;
  color: var(--ak-indigo);
  letter-spacing: 0.02em;
  margin-bottom: 16px;
}
.deliv-step h3 {
  font-family: var(--font-display);
  font-weight: 400; font-size: 19px;
  letter-spacing: -0.01em; line-height: 1.25;
  color: var(--ak-ink); margin: 0 0 10px;
}
.deliv-step p {
  margin: 0; font-size: 14px; line-height: 1.6; color: var(--fg-2);
  flex: 1;
}
.deliv-step .tag {
  display: inline-flex; align-items: center; gap: 7px;
  align-self: flex-start;
  margin-top: 16px;
  font-size: 10.5px; letter-spacing: 0.14em; text-transform: uppercase;
  font-weight: 500; color: var(--ak-indigo);
  background: var(--ak-indigo-soft);
  padding: 6px 12px; border-radius: 999px;
}
.deliv-step .tag::before {
  content: ""; width: 5px; height: 5px; border-radius: 50%;
  background: var(--ak-indigo);
}
.deliv-note {
  margin-top: 22px;
  font-size: 13.5px; line-height: 1.6; color: var(--fg-2);
  max-width: 70ch;
}
.deliv-note b { color: var(--ak-ink); font-weight: 500; }

/* ============== PODCAST COVER card (About section) ============== */
.pod-cover {
  display: block;
  position: relative;
  border-radius: 8px;
  overflow: hidden;
  aspect-ratio: 1 / 1;
  background: var(--ak-ink);
}
.pod-cover img { width: 100%; height: 100%; object-fit: cover; display: block; }
.pod-cover__play {
  position: absolute; left: 50%; top: 50%;
  transform: translate(-50%, -50%);
  width: 64px; height: 64px; border-radius: 50%;
  background: rgba(255,255,255,0.92);
  display: flex; align-items: center; justify-content: center;
  transition: transform var(--dur-base) var(--ease-out-soft), background var(--dur-base);
  box-shadow: 0 8px 30px rgba(37,40,54,0.35);
}
.pod-cover__play::after {
  content: ""; display: block;
  width: 0; height: 0; margin-left: 4px;
  border-left: 18px solid var(--ak-indigo);
  border-top: 11px solid transparent;
  border-bottom: 11px solid transparent;
}
.pod-cover:hover .pod-cover__play { transform: translate(-50%, -50%) scale(1.08); background: var(--ak-white); }
.pod-link {
  display: inline-flex; align-items: center; gap: 8px;
  margin-top: 16px;
  font-family: var(--font-body); font-weight: 500;
  font-size: 14px; letter-spacing: 0.02em;
  color: var(--ak-indigo);
  border-bottom: 1.5px solid var(--ak-indigo);
  padding-bottom: 2px;
}
.pod-link:hover { color: var(--ak-indigo-hover); border-bottom-color: var(--ak-indigo-hover); }
.pod-link .yt {
  font-size: 12px; letter-spacing: 0.04em; color: var(--fg-3);
  border: 0; font-weight: 400;
}
.aleks-body a.inline-link {
  color: var(--ak-indigo);
  font-weight: 500;
  border-bottom: 1.5px solid var(--ak-indigo);
  white-space: nowrap;
}
.aleks-body a.inline-link:hover { color: var(--ak-indigo-hover); border-bottom-color: var(--ak-indigo-hover); }

/* ============== finalised narrative diagram figure ============== */
.na-figure {
  margin: 8px 0 0;
  border-radius: 12px;
  overflow: hidden;
  border: 1px solid var(--line-1);
  background: var(--ak-slate-50);
}
.na-figure img { width: 100%; height: auto; display: block; }

/* ============== consolidated LED-BY credential bullets ============== */
.led-by {
  list-style: none;
  margin: 22px 0 0;
  padding: 0;
  display: flex; flex-direction: column; gap: 12px;
}
.led-by li {
  position: relative;
  padding-left: 20px;
  font-family: var(--font-display);
  font-weight: 400; font-size: 15.5px;
  letter-spacing: -0.005em; line-height: 1.35;
  color: var(--ak-ink);
}
.led-by li::before {
  content: ""; position: absolute; left: 0; top: 9px;
  width: 5px; height: 5px; border-radius: 50%;
  background: var(--ak-indigo);
}

/* general inline link (used inside and outside the bio body) */
a.inline-link {
  color: var(--ak-indigo);
  font-weight: 500;
  border-bottom: 1.5px solid var(--ak-indigo);
}
a.inline-link:hover { color: var(--ak-indigo-hover); border-bottom-color: var(--ak-indigo-hover); }