AI SEO agency: search engine optimisation for the AI era

What is AI SEO?

Underneath the marketing language, ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews are not magic. Large language models are algorithms that actually search the internet for their information. They retrieve, weigh and summarise what is already published.

So many of the tactics now called GEO, AEO or AI search overlap with good SEO because both reward the same thing: a site that crawlers can reach and readers find useful. If your site is well optimised for search, with genuinely useful content on your niche, you are already likely to be visible in AI answers. If it is slow, thin, or quietly telling the crawlers to stay out, you are invisible to both.

AI SEO is the work of getting those foundations right for both audiences at once: the search engines, and the AI assistants that read the same web.

Does SEO still matter now that people ask AI?

More than ever. Every AI answer is built from sources, and the sources the assistants reach most easily are the ones the search engines already understand. Rankings and citations grow from the same ground.

What has changed is what sits on top. The technical floor is now table stakes: once your competitors have tuned their sites too, it stops being a differentiator. It gets you into the room, but it does not win you the answer. So AI SEO is the first of our five crafts, and the other four build on it.

What does an AI SEO agency actually check?

Each month we look at your site the way crawlers and AI assistants see it, and check the things that decide whether you can be found, read and trusted:

• Crawl access. Your robots.txt, sitemaps and server settings, so that nothing is blocking search engines or AI crawlers such as Googlebot, GPTBot, ClaudeBot and PerplexityBot.
• Readable pages. Content delivered as real text in the page, not hidden behind scripts or locked inside images and PDFs.
• Structured data. Markup that tells crawlers and AI assistants who your people are, what your organisation does and how your products, videos and podcast episodes connect.
• Entity consistency. The same names, roles and descriptions across your site and your profiles, so the assistants do not confuse you with anyone else.
• Answer-ready structure. Question-led headings and clear, direct answers that a machine can lift into a reply.
• Video, image and multimedia. Transcripts, captions, alt text and video markup, so the media you have invested in shows up in video and image results as well as in text.
• Speed and stability. The page experience signals that search engines still weigh.

A GEO audit comes first for anyone who wonders why they, or their brand, might not be showing up, because it finds the cause before you spend on a cure.

How does AI SEO work if you never touch our website?

We never ask for access to your systems. Every month we run a public crawl of your site, exactly as the search engines and AI crawlers see it, and hand your web development team a list of SEO and GEO fixes. Not recommendations: finished work. What to change, where, and why, in the order that matters most.

Your team makes every change on your own systems. No CMS logins, no analytics access, no snippet on your site. Whether your web team is an external agency, an in-house developer or someone wearing several hats, they get a clear monthly to-do list that moves your search and AI visibility while they do the day job.

Why do you start every campaign from technical ground?

Our senior team have been doing SEO since 2009, through every major change at Google to the AI assistants of today. We were technical enough to understand how search engines worked early on, and we learned to turn that understanding into a repeatable monthly service.

Over all those years one thing has held: the best content in the world does nothing if crawlers cannot reach it, and nothing for your brand if AI assistants cannot tell whose it is. We therefore begin each campaign by making sure crawlers can reach your pages and AI assistants can tell who owns them.