Generative Engine Optimisation (GEO) agency
Generative Engine Optimisation (GEO) is the work of earning citations in AI-generated answers. When ChatGPT, Gemini, Perplexity, Claude or Google’s AI Overviews answer questions in your market, GEO is what makes them name you, and say what you want said: who you are, what you do, and who you do it for. At AK Agency, GEO is one of five crafts inside a single monthly retainer, built on the video and podcast thought leadership you already have.
What is GEO, and how is it different from SEO?
GEO is the extension of SEO into the AI era. SEO earns you a place on a page of results. GEO earns you a place inside the answer itself, often the only answer the buyer reads.
The technical foundations overlap almost completely, which is why our GEO work stands on our AI SEO work. What GEO adds is a focus on what the assistants actually say: whether they mention you at all, how accurately they describe you, who they mention instead, and which sources they lean on when they do. Being found is not being recommended. GEO is about being recommended.
Why do AI assistants recommend some organisations and not others?
Because AI does not create your reputation. It reveals it. The names a model surfaces are the names that have earned genuine authority across the web. The model is not inventing your standing in your field; it is reflecting it back.
So the real question is not how to trick the machine into mentioning you. It is how to build authority the machine recognises, and then have it repeat the things you actually want said. That is a content and reputation problem, not only a technical one, and it is the part most organisations are not yet doing on purpose.
Can you only influence AI by writing about yourself?
No. We believe the assistants have started to tap real-time sources more and more. You can achieve narrative alignment, but not only by writing about yourself on your own website. Carefully managed outreach, intentional structured data and two-way engagement with audiences across earned and social platforms all move the needle.
Brand visibility, and the brand equity that grows from awareness and engagement, is what AK Agency builds. The aim is to lead AI answers, search, video and image results: for your brand, for your key people and ambassadors, and for what you do, found by the people you do it for. That ladders up quickly to new customers, sales and profit. GEO is never a single tactic. It is the point where the technical work, the content, the outreach and the social proof meet, and you gain from all four together.
What is narrative alignment?
Narrative alignment means that when the assistants describe you, they describe you the way you would: who you are, what you do, and who you do it for. Volume without alignment is just noise. Alignment is what makes the eventual citation say what you want it to say.
We set that narrative in month one, when we define your positioning: who you are, what you do, who you do it for, and who you are not for. From then on, every campaign is built to carry at least one thing you do and one audience you do it for, across your people, your organisation and your products, so that the message holds steady wherever it appears. Each month, the same story is told again from a new piece of your thought leadership, and crawlers and AI assistants see it said consistently, in many places, by many sources.
Why does video-led thought leadership matter so much for GEO?
Because it is exactly the type of content the models love, particularly when it comes from a trusted person representing a trusted organisation that is already recognised as a specialist in its niche. It is human, it is signed, and it cannot be faked by a competitor running a content generator at near zero cost.
A generic page written by AI, one that could be about anyone and says nothing, gets scrolled past and is unlikely to be ranked or cited, while the expert who has actually been there is the one who gets surfaced. AI can draft the words, but it cannot mean them. Your thought leadership is the one asset that AI assistants cannot produce for themselves, which is why we build our campaigns from it.
Can anyone guarantee an AI citation?
No. Nobody can reach inside a model and edit its answer, and anyone who guarantees citations is selling something else. What a credible GEO agency does is change the public evidence the models read, then measure honestly whether the answer moves.
How do you measure GEO?
Every month you receive an AI visibility report: what the assistants say about you this month, measured against who you are, what you do and who you do it for. It shows where you are mentioned, where you are missing, where you are described inaccurately, and which sources the assistants are drawing on. It is honest about its limits, and it comes with the strategy to act on it, discussed with you at a cadence that suits you.
What does GEO look like in practice?
The Prix Galien UK is an annual awards programme for medical technology and pharmaceutical innovation, often described as the industry’s Nobel Prize. For the Galien Foundation, AK Agency filmed video interviews with the winners and nominees, then turned each one into AI visibility content: repurposed videos, articles and assets built so that search engines and AI assistants could read who each innovator was, what they had built and who it was for, with the same narrative told consistently across every piece. One event, one set of recordings, and a body of structured, citable content about every name in it.
How does GEO fit the service?
GEO is the craft that ties the other four to the outcome you care about, and it does so by giving each of them a shared purpose. AI SEO makes you readable to crawlers, content marketing gives AI assistants something worth citing, digital PR places it on the sources they trust, and social reinforces it as proof. GEO steers all of it towards one narrative, and measures whether the assistants are telling it.
All of this is delivered as one service: one campaign a month from the thought-leadership library you already own, published, repurposed and promoted by one team, on one retainer.